FLM Harvest Helps Launch “No Taste For Waste” Campaign
FLM Harvest joins the CropLife Foundation and Meredith Agrimedia this week to launch the “No Taste for Waste” initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition “bookazine” and social media outreach, is a resource for consumers interested in reducing household food waste, while educating the public on how farmers take steps to fight food loss in their fields.
FLM Harvest and their other partners, including Land O’Lakes SUSTAIN and the American Farm Bureau Federation, collaborated with the CropLife Foundation and Meredith Agrimedia to launch No Taste for Waste.
The campaign connects consumers to real farmers, like Washington state apple growers Mike and April Clayton, who work hard to practice sustainably and act as good stewards of the land while reducing food waste.
“In the United States, up to 40 percent of all food produced is lost to waste, according to USDA estimates,” said Rob McClelland, FLM Harvest president and chief executive officer. “We are proud to work with the CropLife Foundation and Meredith Agrimedia to inspire consumers to curb food waste by telling the stories of farmers who produce food in a way that protects the environment and contributes to the common good.”
“WASTE LESS, SAVE MONEY!” BOOKAZINE
The “Waste Less, Save Money!” bookazine, produced and distributed by Meredith, is an illustrated publication that looks like a magazine but acts like a book. It includes recipes, meal planning tips and stories about how farmers use innovative ag technology to reduce waste on the farm and in their communities. Consumers can find it at newsstands nationwide beginning this month.
The bookazine will provide readers the opportunity to learn about people like Brett Reinford, a dairy farmer and Land O’Lakes member in Pennsylvania, who powers his farm and more than 100 other homes with energy from food waste processed in a digester. They can also read about Luella Gregory, a cattle farmer and soon-to-be cookbook author in Iowa, who educates elementary school kids about sustainability and how technology makes farms more efficient. Six other farm families are also profiled in the magazine, along with tips for decreasing food waste, straight from the people who grow our food.
DIGITAL AND SOCIAL ENGAGEMENT
Timed to launch simultaneously, the NoTasteForWaste.org website brings the bookazine to life with a weekly meal planner, online tools to help reduce waste at home and more stories from farmers combating food waste and loss. A growing collection of recipes from farmers, bloggers and the Meredith test kitchens will also be a highlight on the new site. In addition, consumers can share their stories and food preservation tips using #NoTasteForWaste on Facebook (@NoTasteForWaste) and Instagram (@NoTaste4Waste).
FOOD WASTE: A TRENDING TOPIC
Consumers are increasingly aware of the environmental, economic and social price tags attached to food waste. Reducing food waste is a major trend at restaurants, grocery stores and home kitchens in 2018, according to the National Restaurant Association, Forbes Magazine, and Food & Wine Magazine.
Join the movement to reduce or eliminate food waste by visiting NoTasteForWaste.org or pick up “Waste Less, Save Money!” at select newsstands and grocery stores.