Four Reasons IHOP’s “IHOb” Stunt Is the PR Coup of the Summer
With summer just beginning, pancake chain IHOP has already taken the PR world by storm with a standout publicity stunt: a temporary name change from “IHOP” to “IHOb.” Just what exactly does IHOb stand for? International House of Burgers.
Peanuts and Fermentation Captivate Chefs
We love working with creative clients who inspire us to deliver unique experiences. Recently, we connected our client, Southern Peanut Growers (SPG), with local Minneapolis chefs to create a learning opportunity that appealed to minds and palates.
Oregon Hazelnut Industry Selects FLM Harvest to Drive Demand
The Oregon Hazelnut Marketing Board (OHMB) has named FLM Harvest as its marketing-communications agency to develop and launch a multichannel communications campaign aimed at increasing domestic awareness and demand.
Top Three Takeaways Following the Cambridge Analytica Scandal
Facebook recently landed in hot water following allegations of personal data harvesting by political consulting firm Cambridge Analytica. Here are three things you need to know plus our recommendations for reaching your target audience.
Ag Industry Leader Jay Vroom Joins Board of Advisors
FLM Harvest, a strategic consulting, marketing and communications agency, announced that agriculture industry leader, mentor and veteran Jay Vroom will join FLM Harvest’s distinguished Board of Advisors.
Top Tips for Throwing a Waste-Free Event
FLM Harvest joined Meredith Agrimedia, the CropLife Foundation and other key partners to launch the No Taste for Waste campaign in New York City. In keeping with the spirit of the initiative, we aimed to host an amazing panel discussion and launch party with as little waste as possible.
FLM Harvest Team Wins Six National Awards at Best of NAMA
Attending the National Agri-Marketing Conference in Kansas City is like coming home for the FLM Harvest team. This year’s ceremony was no exception. We’re honored to have claimed six of the top honors in the agri-marketing industry in 2018.
FLM Harvest Helps Launch “No Taste For Waste” Campaign
FLM Harvest joins the CropLife Foundation and Meredith Agrimedia this week to launch the “No Taste for Waste” initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition “bookazine” and social media outreach, is a resource for consumers interested in reducing household food waste.
Top 5 Pet Industry Trends to Watch in 2018
For pet health marketers, the first part of any year is like a marathon. Not only are they kicking off campaigns and conducting national sales meetings, but they’re also managing the year’s two biggest medical meetings and trade shows. Now that the calendar has flipped and these shows are in the rear-view mirror, it’s time to reflect on what we learned.
GROWING WITH AGRIGOLD
AgriGold, a provider of elite seed corn hybrids and select soybean varieties, has named FLM Harvest its marketing-communications agency of record after an in-depth, industry-wide search. Through the new partnership, FLM Harvest will support AgriGold’s growth with a broad range of innovative marketing services.
Get to Know the Ultimate Collaboration
Here at FLM Harvest, we feel fortunate every day to work with farmer-funded checkoff clients who are paving the way as leaders in agriculture. You may not realize that checkoff programs, also known as agriculture promotion groups, collect funds from farmers who grow different types of crops including fruits, vegetables and even mushrooms.
What’s in a Brand?
There’s more to your brand than your logo. There’s more to it than your tagline, website or latest product advertising, too. Your brand is a culmination of feelings, ideas and experiences customers associate with your products and people. Your brand should be as living and breathing and ever-evolving as the customers you serve.
How We Hacked SONIC and Started a Culinary Trend
The work we do at FLM Harvest comes in many forms. Sometimes it’s even a burger. Yes, I’m talking about your classic American cheeseburger, but with a twist. The blended burger concept, created in part by our client the Mushroom Council, uses a forward-thinking culinary technique called “The Blend,” which simply means blending finely chopped mushrooms with ground meat. The result: a more delicious, nutritious and sustainable burger.