Meet Danita RodibaughFLM Harvest Advisor
To help our agency set strategy and deliver world-class work, FLM Harvest has the unique advantage of having a Board of Advisors—12 experts in the agriculture, food, lifestyle and pet markets—who provide us with mentoring, perspective and leadership.
While much of their work happens behind the scenes, we’d like to spotlight the knowledge and expertise they bring to FLM Harvest. Meet Danita Rodibaugh, past president of National Pork Board (NPB), former chair of the U.S. Meat Export Federation (USMEF) and an agriculture advocate who manages Rodibaugh & Sons.
Tell us a little bit about yourself and your background.
I grew up on a family farm and married into a family farm, so I’ve been farming all my life. My husband, Dave, and I are Purdue grads and have four children, who are all Purdue grads as well. We also have eight grandchildren. At Rodibaugh & Sons, we farm with Dave and three of his brothers and their wives. We raise corn, soybeans, wheat and show pigs.
Why did you decide to join the FLM Harvest Board of Advisors?
I accepted the offer after my time as chair of the USMEF was over. At first, I attended board meetings to get to know everyone, and I was so impressed. Even though we were all agriculturally focused, the diversity of backgrounds and perspectives that other board members brought to the table intrigued me. I found that the conversations between board members, in combination with FLM Harvest’s focus on agriculture, offered a unique level of expertise and creativity for the industry. That is what motivated me to accept the offer and continues to make me enjoy working with FLM Harvest.
What is the biggest challenge facing the agricultural industry in the United States today?
With the continuous opportunity to invest in agricultural research and technologies, I think a big challenge for the industry is public perception of emerging technology. The lack of understanding of agricultural technology and where food comes from has been a barrier to modern agriculture.
How do you stay current with trends and issues?
To pay attention to current events, I think it’s important to read a lot and attend industry meetings when the opportunities present themselves, as well as staying active in those opportunities. FLM Harvest also does a great job of communicating relevant industry information to those of us on the board of advisors.
What’s the best piece of advice you’ve ever gotten in your career?
I’ve done a lot of work organizationally in agriculture, and I think the best advice I’ve ever gotten was when I served as president of the NPB. Steve Murphy, the former CEO of NPB, always advised that in discussions, all sides of an issue must be represented and considered before making a decision. To make any well-informed decision in an organization, company or even a family farm, you need to talk about all points of view before making that choice.
Speaking more generally about advice, my most important ‘life’ advice came from my parents: “if you always put God first and family second, everything else will fall into place. And always be kind.”
What advice would you have for someone just starting their career in this industry?
Be open to new opportunities and possibilities. Always be eager to learn and know that there is a great future in agriculture.
What has motivated you to volunteer for leading industry organizations?
I grew up in agriculture, and it gave me many opportunities, so to be part of those organizations not only allows me to help further the best interests of agriculture but also give opportunities to others in the industry. That has always been a passion of mine—giving back to agriculture.
Learn more about Danita and our Board of Advisors.