Exclusive® Signature

Pet Food Relaunch
FLM Harvest

Exclusive® Signature brand pet foods are a trusted choice for dealers and pet owners in rural America. After working with experts to refine their formula to include Comfort Care™ digestive health support, Exclusive’s creators wanted to relaunch their Signature line to drive awareness and excitement around its unique new benefits. FLM Harvest was challenged with developing a creative campaign that illustrated the need for enhanced pet digestive care and rejuvenated the dealer-owned brand.