NCFC
NATIONAL COUNCIL OF FARMER COOPERATIVES
SITUATION
The National Council of Farmer Cooperatives (NCFC) has served American farm cooperatives since 1929. Members include regional and national farmer cooperatives, which, in turn, consist of more than 2,500 local farmer cooperatives across the country.
With consumer interest in sustainability and agricultural stewardship growing, NCFC recognized the need for farmer co-ops and their farmer-members to tell their stewardship success stories in a clear, consistent manner.
SOLUTION
NCFC turned to FLM Harvest for help delivering agricultural sustainability stories in a unified voice. FLM Harvest collaborated with NCFC and its members to develop a variety of integrated print and digital tactics including message guides, internal and external videos, a dedicated website, targeted public relations tools, a field guide, a sustainability report and guidance for building local sustainability programs.
RESULTS
More than ever before, thanks to a comprehensive campaign that aligned client and consumer priorities, farmer co-ops and growers nationwide are equipped to communicate with food retailers, consumers and other supply chain stakeholders about the many sustainable ways in which they provide food, fiber and fuel for America and the world.