NO TASTE FOR WASTECROPLIFE FOUNDATION / MEREDITH AGRIMEDIA
Consumers are increasingly aware of food waste’s environmental impact. Reducing food waste is set to become a hot trend at restaurants, grocery stores and home kitchens in 2018, according to the National Restaurant Association, Forbes and Food & Wine magazine. The CropLife Foundation and Meredith Agrimedia wanted to leverage this heightened awareness to educate consumers on the efficiency-enhancing technologies and sustainable production techniques employed by today’s farmers.
FLM Harvest partnered with the CropLife Foundation, Meredith Agrimedia, the American Farm Bureau Federation, Land O’Lakes SUSTAIN and Valent to create the No Taste for Waste initiative. The cornerstone of the campaign was a “bookazine” titled Waste Less, Save Money!, available at newsstands. The bookazine included recipes, meal planning tips and farmer stories. Consumers could read about people like dairy farmer Brett Reinford who powers his farm and more than 100 homes with energy from food waste processed in a digester. The accompanying website, NoTasteForWaste.org, brought the bookazine to life with interactive tools and recipes, tips and farmer stories.
Since its launch in April 2018, the campaign has succeeded in reaching consumers and continues to grow its visibility. Here are just a few highlights so far:
— 219 press hits following April news release about initiative.
— 945 new Facebook followers; 235 new Instagram followers.
— 25,000+ unique visits to NoTasteForWaste.org.
— 21,000+ bookazines sold.