Elite Dealer Paid Search Program
FLM Harvest

Purina Animal Nutrition’s Business Builder program is offered to certified expert dealers (CEDs), or top Purina dealers across the country to support their local marketing efforts. This co-op marketing program has historically provided dealers with traditional tactics such as point-of-sale displays, premium items for customers and outdoor creative. However, at the time, Purina was seeking to complement this program with efforts to drive warm leads to dealers by either calling the store or visiting store locations. Purina primarily targeted their Elite CEDs, keeping in mind that CEDs are in rural communities and have to be targeted with their limited marketing dollars.