Change Communications: Openness + Consistency + Concern
Measures put in place to control the spread of coronavirus have changed nearly every aspect of how we live our lives: how we shop, cook, work, socialize, teach our children and care for ourselves and others. Like never before, communications professionals have the great privilege and responsibility to create strategies and messaging that help organizations survive and even transform. The events of 2020 have underscored the importance of communicating changes to business like no other event in recent history.
Whether the catalyst of change is a life-threatening pandemic or a planned merger, the principles of change communication remain the same: honest, empathetic, clear and two-way communications ensure the best possible outcomes.
At FLM Harvest, we believe in developing change messages from the inside out. Employees are an organization’s first customers and first spokespeople. Leading with internal message creation means more effective external messages in the long run.
Change may be inevitable but it doesn’t have to be catastrophic for an organization. A well planned and executed change communications strategy can result in an outcome that benefits all concerned.
Our team is available to support you in developing a comprehensive change communication plan and crafting the right message through times of change. Trying times offer different pathways to success, and we’re here to help you tell your new success story.