Top Trends & Challenges for Agriculture in 2021
Members of the FLM Harvest Board of Advisors share their thoughts on the top issues and opportunities facing ag this year.
FLM HARVEST SCALES UP CAPABILITIES BY JOINING WORLDWIDE PARTNERS
Joining Worldwide Partners allows us to significantly expand our global reach and leverage local market insights from around the world.
Let it Go and Go Forward
FLMH President and CEO, Laurie Fleck, reflects on 2020 and how she's learned to let go and go forward.
Produce for Better Health Foundation Named 2020 Seed to Succeed Grant Recipient
Our agency plans to provide services to promote PBH’s signature “State of the Plate” fruit and vegetable consumption research.
Need a Customer Experience Boost? Here’s Where to Start.
Customer experience is no longer a side project. It requires an integrated digital approach that attracts people to your products. Enhance your CX strategies with these tips.
BUILDING BUSINESS RESILIENCE THROUGH PIVOT PLANNING
To say that COVID-19 wreaked havoc on the daily lives of people worldwide is an understatement. Prepare for your next business crisis with Pivot Planning.
How COVID-19 Has Transformed Grocery Shopping
COVID-19 has changed the way we navigate grocery store aisles, what we buy and how we feel. Let's explore the new online shopper to see if these habits are here to stay.
Forging Brand Trust Through Media Relations
Trust takes years to build, seconds to break and forever to repair. Find out how investing in earned media can help your brand establish credibility and trust.
Internal Communications: A Two-Way Highway
Well-crafted internal communications are necessary for businesses in good and bad times. Discover how we approach plan development to keep teams engaged.
Change Communications: Openness + Consistency + Concern
Measures put in place to control the spread of coronavirus have changed nearly every aspect of our lives. Find out how we develop messages that help organizations transform.
Normalizing the New
Pandemics have a way of generating new language. What's this mean for marketers? Let's explore ways to earn customer trust in the new normal.
FLM Harvest Invites Nonprofits To Apply For 2020 Seed To Succeed
Seed To Succeed is back for 2020! Nonprofits committed to causes in agriculture, food and rural lifestyle markets are encouraged to apply to win $75,000 of in-kind agency services.
Why Developing Sonic Branding is a Sound Strategy
A sonic logo is a short audio expression of a brand’s identity. Learn why developing one for your product, service or company is a sound strategy.
Up Your Paid Search Game with Responsive Ads
Are you a fan of paid search? Us too! Learn how Google’s new responsive search ads work and get tips for creating ads that drive results.
Five Strategies For Pivoting Sales During COVID-19
Looking for ways to adapt your sales strategies to meet the challenges of the COVID-19 pandemic? Our Management Consulting and Learning Services team weighs in with insights.
FLM Harvest Carves Up Fun at Watermelon.org
Few foods are as versatile, delicious and beautiful as watermelon. See how we helped bring a fresh look to the National Watermelon Promotion Board website.
FLM Harvest Expands Senior Leadership Structure
In response to continued growth, we've expanded our senior leadership structure to include two groups that oversee strategic direction, work product and operations.
The Impact of COVID-19 on Food & Ag Landscapes
As COVID-19 paralyzes the country, one thing is clear: U.S. farmers and food producers are essential to consumers. We explore the impacts with industry experts.
Food Marketing Has Changed - How To Adapt
Nearly overnight, COVID-19 has required American consumers to reset their relationship with food, from where they eat to how they shop.
How To Cultivate Your Brand’s Social Community
We live in an age of instant gratification with many turning to social media for answers. Get tips on effectively interacting with your social community.
Helping Clients Shine at Commodity Classic
Each year Commodity Classic challenges us to help our clients shine in new ways on the trade show floor, in the media, at receptions and during sessions. See what happened in 2020.
Midwestern BioAg Selects FLM Harvest to Build Demand for TerraNu Products
We've been selected to help Midwestern BioAg build awareness and create demand for its new and innovative TerraNu fertilizer products.
Three Ways to Win With Today’s Food Media
The iconic food magazine isn’t really a magazine anymore. Get tips for more effective outreach via food media platforms and brands.
FLM Harvest Hires Vice President of Food, Cristie Mather
We're pleased to welcome Cristie Mather to our team as vice president of food. Get to know Cristie and learn more about her extensive experience in produce marketing and storytelling.
FLM Harvest Adds 10 to Roster
We've added 10 amazing people to our team! Meet them and find out how they're helping us better serve our growing list of clients.
Creative: How Do We Do It?
Creative is the connective tissue that bridges strategy, tactics and results. Find out how we think in order to deliver engaging creative for clients.
Big Data, Ag Tech and What’s Coming Next
Current technologies are great at collecting data, but there is still a ways to go in making that data usable and valuable for farmers. Find out what we learned about ag tech during Food, Ag, Ideas Week.
Hybrid Agency? We're Born This Way
FLM Harvest was founded in 2009 and, from day one, we’ve operated as a true hybrid: one part agency and one part consultancy. To borrow a line from Lady Gaga, we were “born this way.”
Exploring Nutrition & Trends Behind Plant-Based Meat
Explore the nutrition side of plant-based meat alternatives and blended burgers with expert Marianne Smith Edge. See how they stack up to traditional beef.
THREE STEPS FOR EFFECTIVE CRISIS RESPONSE PLANNING
A crisis, even for those just following along, is cringe-worthy. No one wants their company at the center of a media firestorm. Get tips from our PR experts.
FLM Harvest Internship
Each fall, FLM Harvest visits 10 plus college campuses looking for wide-open thinkers to join the team and share their gifts. Find out what it's like to be part the intern experience.
FLM Harvest Awards Two Organizations With $75,000 in Pro Bono Services
FLM Harvest has awarded its Seed to Succeed partnership to Project EverGreen and Grow North Minnesota. The recipients will receive a total of up to $75,000 in pro bono services from the agency.
How to Create Effective Social Media Ads
Social media is a competitive space. How can you help your ads reach the right audiences and break through the clutter? Get tips from our team.
FLM Harvest & The North Hill Group Collaborate on Services for Ag and Food Industries
FLM Harvest and The North Hill Group, a boutique consulting firm specializing in market access, government and regulatory affairs, combine efforts to serve clients in ag and food industries.
SXSW: The Weird, Wild & Wonderful
SXSW: the wild and weird of what’s new in music, film and digital. If you haven’t attended before, it’s a fascinating experience, offering educational sessions on everything from cryptocurrency to cannabis.
Lead Generation: Determining a Good Cost Per Lead
While there’s no one-size-fits-all solution to determining a good cost per lead, our digital team has crafted a process to help you find the right answer for your business.
How To Know If Your Story Is Newsworthy
In our 24/7 digital news world, credibility is key. So, how do you determine if your story is newsworthy? Here are three key questions to consider.
Marianne Smith Edge Joins FLM Harvest Board of Advisors
Marianne Smith Edge, MS, RD, LD, FADA, FAND, has joined the FLM Harvest Board of Advisors, deepening the agency’s expertise in the nutrition communications space.
Harvest Tour Cracks Open the Story of Oregon Hazelnuts
Find out what makes Oregon hazelnuts special by joining us on a tour of the Willamette Valley with foodservice and industry professionals.
Five Inspirations For Better Content Strategy
Now more than ever, information and buying power are in the hands of customers. As online marketers, we have a responsibility to create engaging and valuable content that helps them make decisions.
Meet Jay Vroom
Meet Jay Vroom, Illinois farmer turned CEO of CropLife America. Jay has spent the past 44 years advocating for agribusiness and crop protection companies. He is also passionate about sharing the story of agriculture with consumers.
Laurie Fleck Named FLM Harvest President and CEO
FLM Harvest has named a new president and chief executive officer: Laurie Fleck, a 25-year communications veteran and the agency’s former chief operating officer.
Meet Danita Rodibaugh
Danita is a past president of National Pork Board (NPB), former chair of the U.S. Meat Export Federation (USMEF) and an agriculture advocate who farms and serves on the FLM Harvest Board of Advisors.
Insights on the FLM Harvest Intern Program
At FLM Harvest, we believe in investing in the future talent of the industries we serve. Our internship program is a great way to give college students hands-on experience and a sneak peek into the agency setting.
Meet Gregg Halverson
To help our agency set strategy and deliver world class work, FLM Harvest has the unique advantage of having a Board of Advisors – experts in the agriculture, food, lifestyle and pet markets – who provide us with mentoring, perspective and leadership.
Grammar Matters
Whether sending pitches to media or sharing ideas in a presentation, all communications professionals have a reason to brush up on grammar guidelines. We’ve prepared a few pointers to refresh your reviewing skills.
What’s Your Story?
Consumers in every category are looking for more these days. They want something to believe in, something to aspire to. More than anything, they want to see themselves reflected in the brands and products into which they invest their time and trust. At the very least, they want to hear a good story.
Tips for Enjoying Watermelon on the Go
Juicy, nourishing, chin-dribbling-delicious watermelon. It doesn’t get much sweeter than working with the National Watermelon Promotion Board! To encourage year-round enjoyment, inspire new uses and help you get the most from your watermelon, we created a series of deliciously inspiring videos.
Jeff Nawn Joins Board of Advisors
FLM Harvest announces Jeff Nawn, an expert on global agricultural trade, regulation and technology, has joined the agency’s Board of Advisors. He will support our clients in a variety of policy, regulatory and trade-related issues.
Understanding Connections Between Millennials & Pets
I’m not sure about your workplace, but we spend hours in the meeting rooms and halls of FLM Harvest talking about millennials. And for good reason. This generation represents a veritable gold mine for marketers smart enough to know how to connect.
FLM Harvest Earns Three ARC Awards
Incredible clients inspire us to create award-winning work. We were honored to recently accept three Golden ARC Awards at the Agricultural Relations Council (ARC) annual meeting.
Stockdale’s Makes Long-Term Commitment With FLM Harvest
Stockdale’s – known as “America’s Rural Outfitter” – has committed to a long-term partnership with FLM Harvest to develop and execute a broad marketing and communications strategy that will deepen the retailer’s connection with its target farmer and rural communities.
Four Reasons IHOP’s “IHOb” Stunt Is the PR Coup of the Summer
Pancake chain IHOP took the PR world by storm with a standout publicity stunt: a temporary name change from “IHOP” to “IHOb.” Just what exactly does IHOb stand for? International House of Burgers.
Peanuts and Fermentation Captivate Chefs
We love working with creative clients who inspire us to deliver unique experiences. Recently, we connected our client, Southern Peanut Growers (SPG), with local Minneapolis chefs to create a learning opportunity that appealed to minds and palates.
Oregon Hazelnut Industry Selects FLM Harvest to Drive Demand
The Oregon Hazelnut Marketing Board (OHMB) has named FLM Harvest as its marketing-communications agency to develop and launch a multichannel communications campaign aimed at increasing domestic awareness and demand.
Top Three Takeaways Following the Cambridge Analytica Scandal
Facebook recently landed in hot water following allegations of personal data harvesting by political consulting firm Cambridge Analytica. Here are three things you need to know plus our recommendations for reaching your target audience.
Ag Industry Leader Jay Vroom Joins Board of Advisors
FLM Harvest, a strategic consulting, marketing and communications agency, announced that agriculture industry leader, mentor and veteran Jay Vroom will join FLM Harvest’s distinguished Board of Advisors.
Top Tips for Throwing a Waste-Free Event
FLM Harvest joined Meredith Agrimedia, the CropLife Foundation and other key partners to launch the No Taste for Waste campaign in New York City. In keeping with the spirit of the initiative, we aimed to host an amazing panel discussion and launch party with as little waste as possible.
FLM Harvest Team Wins Six National Awards at Best of NAMA
Attending the National Agri-Marketing Conference in Kansas City is like coming home for the FLM Harvest team. This year’s ceremony was no exception. We’re honored to have claimed six of the top honors in the agri-marketing industry in 2018.
FLM Harvest Helps Launch “No Taste For Waste” Campaign
FLM Harvest joins the CropLife Foundation and Meredith Agrimedia this week to launch the “No Taste for Waste” initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition “bookazine” and social media outreach, is a resource for consumers interested in reducing household food waste.
Top 5 Pet Industry Trends to Watch in 2018
For pet health marketers, the first part of any year is like a marathon. Not only are they kicking off campaigns and conducting national sales meetings, but they’re also managing the year’s two biggest medical meetings and trade shows. Now that the calendar has flipped and these shows are in the rear-view mirror, it’s time to reflect on what we learned.
GROWING WITH AGRIGOLD
AgriGold, a provider of elite seed corn hybrids and select soybean varieties, has named FLM Harvest its marketing-communications agency of record after an in-depth, industry-wide search. Through the new partnership, FLM Harvest will support AgriGold’s growth with a broad range of innovative marketing services.
Get to Know the Ultimate Collaboration
Here at FLM Harvest, we feel fortunate every day to work with farmer-funded checkoff clients who are paving the way as leaders in agriculture. You may not realize that checkoff programs, also known as agriculture promotion groups, collect funds from farmers who grow different types of crops including fruits, vegetables and even mushrooms.
What’s in a Brand?
There’s more to your brand than your logo. There’s more to it than your tagline, website or latest product advertising, too. Your brand is a culmination of feelings, ideas and experiences customers associate with your products and people. Your brand should be as living and breathing and ever-evolving as the customers you serve.
How We Hacked SONIC and Started a Culinary Trend
The work we do at FLM Harvest comes in many forms. Sometimes it’s even a burger. Yes, I’m talking about your classic American cheeseburger, but with a twist. The blended burger concept, created in part by our client the Mushroom Council, uses a forward-thinking culinary technique called “The Blend,” which simply means blending finely chopped mushrooms with ground meat. The result: a more delicious, nutritious and sustainable burger.