Midwestern BioAg Selects FLM Harvest to Build Demand for TerraNu Products
Midwestern BioAg has selected FLM Harvest to build awareness and create demand for its new and innovative TerraNu products. The company – based in Madison, WI – helps organic and conventional farms improve crop yields, sustainably and profitably, through a comprehensive, soil-centric, whole-farm management system.
As part of the relationship, FLM Harvest is developing a cross-functional marketing strategy for TerraNu, a carbon-based fertilizer that enhances crop response by stimulating soil biology and increasing nutrient uptake. Work will include developing and stewarding a multi-channel media plan that supports a detailed customer awareness journey map through paid print, digital and social advertising, content and media outreach.
“It all starts with the soil, and we are excited to partner with Midwestern BioAg from the ground level to help create a marketplace for TerraNu,” said Laurie Fleck, president and CEO, FLM Harvest. “The campaign will be centered on testimonials from farmers who have already benefited from adopting TerraNu products – allowing us to leverage the purest form of storytelling to build the brand.”
We have a highly targeted customer base in select regions, and we partnered with FLM Harvest because of their unique ability to strategically connect with farmers at specific points on the customer journey to not only condition the market, but pull in demand,” said Sara Zinck, Director of Marketing, Midwestern BioAg. “We are delighted to be collaborating with them.
About Midwestern BioAg
Midwestern BioAg works with both organic and conventional farms to improve crop yields, sustainably and profitably, through a comprehensive, soil-centric, whole-farm management system. Its field-proven, proprietary products feed the soil and the crop a balanced mineral diet, stimulating soil life and enhancing nutrient-use efficiency. Founded in 1983 and based in Madison, Wisconsin, Midwestern BioAg has facilities across the Midwest.