Seed to Succeed
A Program Serving Food, Ag & Lifestyle Nonprofits.
FLM Harvest is a strategic consulting, marketing and communications agency that helps set strategy, align teams, frame opinions and create demand for clients in agriculture, food and rural lifestyle markets. As part of our commitment to these sectors, we’ve developed Seed to Succeed: a pro bono program dedicated to helping non-profits that are connected to our passions grow and thrive.
Each year, we donate up to $75,000 of time (approximately 460 hours of time) to one non-profit organization and select the winner based on the merit of the application, need and scope of work. To be eligible, an organization must be a certified 501(c)(3) or 501(c)(6) formed in one of the fifty (50) United States or the District of Columbia, which services the agriculture, food or rural lifestyle sectors of the marketplace.
The deadline to apply for the 2020 program has passed. The grant recipient will be announced in mid-August 2020.
To be added to our email list for future communications or to ask questions, please email us at info@flmharvest.com.
In 2019, FLM Harvest donated in-kind services to Project Evergreen and Grow North MN. Our work is highlighted in the case studies below.
PROJECT EVERGREEN
Project Evergreen is a national nonprofit whose mission is bringing people together to create a greener, healthier and cooler Earth. The group works to revitalize parks and public green spaces in urban areas, and provide free lawn and landscape services to military families with a deployed service member. They do this through two primary initiatives: Green Care for Communities and Green Care for Troops.
The organization was selected to be part of Seed to Succeed and received pro bono services to enhance its overall brand creative, improve reputation management skills and optimize its social media presence.
Deliverables & Results
- Updated printed materials that united their pillar initiatives under one consistent brand.
- Created new display materials and collateral to stand out at the Green Industry Equipment Expo.
- Enhanced social media presence through a comprehensive audit and strategic content calendar.
- Hosted a comprehensive public relations webinar to enhance staff’s interview and media relations skills.
- Developed materials to support fundraising and internal communications through a new CRM system.
Client Feedback
It was amazing to have a partner to help us bring our vision to life and a fresh perspective to our dated marketing materials. It’s made a difference in our trade show presence and has opened doors for our fundraising efforts. I’d encourage any non-profit to apply for this program. It’ll pay dividends for our organization.
— Cindy Code, Executive Director
GROW NORTH
Grow North is an initiative of the Carlson School of Management to accelerate and support Minnesota’s growing entrepreneur and innovation ecosystem in food and agriculture. Through its programming and events, Grow North works to create an interconnected, sophisticated, invested and equitable ecosystem to scale ideas, drive positive food system change and make Minnesota a globally known leader in food and agriculture entrepreneurship and innovation.
The initiative was selected to receive pro bono services as part of Seed to Succeed to support public relations and earned media activities around its premier event: The FLMH team was tasked with helping drive registrations and increase event coverage among local and national media outlets.
Deliverables
- Pre-event press release
- Day of conference media alert
- Guest column prep/promotion
- Key messaging updates
- LinkedIn Advertising
Results
- 1,000+ attendees
- 2.3M unique impressions
- 38+ total media placements
- 28 local media placements
- 4 national ag media placements: AgDaily, AgriMarketing, Farm Credit Council Daily News and Successful Farming
- 2 national placements: AgFunder News and Esca Bona
- Media outlets at FAI
Client Feedback
I was really impressed with the passion and energy the FLM Harvest team brought to the work and how they did everything they could to help make our event a success. I appreciate their commitment to our community through Seed to Succeed. Now more than ever, organizations with lean resources can use an encouraging helping hand and committed partner.
— Lauren Pradhan, Executive Managing Director for Grow North Minnesota